Assessments & Coaching
Best-Practice Assessments
- Enrollment management and admissions
- Campus visits & open houses
- Communications and marketing
- Advancement communications
Coaching
- Data analysis and insights
- Improving the partnership between marketing and admissions
- Making the most of your CRM data
- Marketing planning
- Media buying and ad placement
- Search engine marketing
- Search engine optimization
- Social media strategy
Brand-Admissions Alignment
Brand Message Development
- Concept development
- Market testing
- Brand positioning statement
- Supportive messages
- Message adaptations by audience
- Message alignment with the enrollment journey/admissions funnel
- More...
Creative Platform and Design
- Brand campaigns
- Graphic design
- Execution – design, copywriting, production
- Video
- Print (inspiration books, viewbooks, brochures)
- Websites (independent platforms like WordPress and Drupal or in conjunction with host companies like Finalsite, Blackbaud, InResonance)
- Social media advertising
- Display and search engine marketing campaigns
- More...
Higher Education
- Market Research (prospect research, target market profiling and segmentation, competitive assessments)
- Message training and presentation skills training
- Student retention strategy
- Student satisfaction surveys
- Campus visit evaluations
- Tour guide messaging and training
Market Research
Methodologies
- Quantitative
- Qualitative
- Social media market scans
- Competitive assessments
- Image and perception scans
Audiences
- Current parents/students/faculty/staff
- Prospective families/students
- Decision influencers (placement consultants, international agents, feeder schools, etc.)
- Alumni/Supporters
Reports
- Market segmentation and profiles
- Regression analysis, discrete choice analysis, correlations, and more
- Brand messages
- Recruitment/admissions messages
- Perception analyses
- Competitive positioning maps
Marketing Plans
- Marketing and admissions goals
- Market dynamics
- Brand platform
- Marketing overview – top priorities
- Align messaging with enrollment journey and admissions funnel
- Lead generation and nurturing
- Media buy recommendations
- Media schedules and estimated costs
- Benchmark, track, and refine
- More...
Message Training
Both private schools and higher ed institutions swear by our Message Training and Presentation Skills services
- NEW > Video conference presentation skills training
- Administrators, staff, faculty, trustees
- Tour guide training
- Presentation and public speaking skills
- School leadership
- Major gifts officers and other development professionals
- More...
Satisfaction Surveys
- For parents at all schools
- For students at boarding schools
- All school, by division, grade, race/ethnicity
- Annual and episodic
- Importance vs. quality
- Curricular, extracurricular, special programs
- Net Promoter Scores
- More...
